Why We Use Bespoke Social Media Campaigns to Sell Homes

We have recently launched new marketing packs for home owners looking to sell their property, with a fantastic response from the market already. Before launching the new Clyde Property marketing packs, we have gone through research and testing to confidently choose the most relevant and efficient ways to market homes- and it shows. We believe the way forward is providing an HD video tour of each and every home we sell as well as a customized social media campaign. We have explained why we chose video tours here.

In a world where nearly everyone is connected to the internet – 92% of the UK population, to be precise, we cannot avoid the evidence that the way people buy and sell their homes has changed. That is why we have decided to take advantage of the most refined digital tools available and create social media campaigns for each property we sell.

Why Facebook?

We use Facebook to exclusively advertise properties for sale because it has the highest market share amongst all social media platforms in the UK (74% as of April 2017) and the most number of users within the 25-54 age group that we think is most likely to be interested in selling or buying property.

Facebook is the leading social network worldwide and holds the highest market share of social networks in the UK. (source)

Facebook is also the perfect match for distributing the HD property videos we produce as it offers the best visual platform for experiencing videos and the social networks video views has exploded in the last year or so. 74 percent of all internet traffic in 2017 is projected to come from video. Facebook has 8 billion average daily video views from 500 million users. Facebook sees 100 million hours of daily video watch time.

Not only is Facebook the biggest social media network in terms of market share, but it offers the most refined targeting tools so we can put the money behind each social media campaign to the best possible use. We will target property ads to specific postcodes, home ownership status and other relevant demographics. This way not only do we make sure our ads stay relevant but we target the market most likely to relate to the home, engage with the ad, share it with friends, tag them to the property, etc.

Our social media campaigns target the speculative buyers as well, home owners who might not be considering moving but just might – for the right home. In our short experience with Facebook ads, we have already seen that happen.

The main aspect of an ad that we look at is website traffic. We want to bring buyers to look at the actual property listing so our ads encourage people to click to Clyde’s website and the actual listing, getting them closer to making the decision to enquire about the property.

Is All Interest Good Interest?

We believe so, absolutely! Even if some attention might not bring you the buyer directly, the more people interact with our ads, comment and share it, the more likely your home will be to reach the right audience. In our experience we have never seen any negative attention as part of our job is to vet all interest and only put forward only qualified buyers.

What about the rest of the market?

We only use Facebook ads for narrow targeting as the more relevant the ads, the more chances for people to engage with them. The bigger the net we spread, the more expensive it becomes to run Facebook campaigns.

However, we use a host of other marketing tools to ensure our advertising takes your home to as many potential buyers as possible.

With the use of portals like Rightmove and Onthemarket.com, email campaigns to our current buyer data base, window cards all the way down to the For Sale board, we do our very best to bring your home on the market in the most efficient way.

If you don’t follow our social media channels already, you should absolutely do so now: Facebook, Twitter, Instagram, Google+.

Clyde Property is a leading independent, multiple award winning estate and letting agent with 30 years’ experience in selling and letting property in Scotland. Just call your local Clyde Property branch today, for friendly, impartial advice on finding your next dream home.