With the quality of Internet access increasing and the cost of video becoming more and more affordable, the trend of creating video for properties has become more and more visible in the estate agency world. At Clyde Property, we have started offering professional HD video and drone footage to home sellers who wanted to make the best impression amongst potential buyers 3 years ago. We had fantastic response and as we progressed, we’ve seen the need for expanding the offer to all our customers.
What makes Video so special? Here we detail why we think property video is the way to sell homes.
It is human nature to let our eye follow everything with movement
It has been researched that people will watch, interact and remember video media a lot longer than photography. There is no better way to show off the virtues of a home than through video (apart from doing an actual, in-person walk-through, of course!). Video gives the prospective buyer the feeling of moving through the home, and is far more descriptive of the space than still images can ever hope to be.
A video gives a more accurate description of a home that buyers can really experience
We all know home buyers just like home sellers are active, busy people who would do their home search at a time that is convenient and not during business hours. That is why we are open longer but also providing video presentations will give a more accurate impression of what their next home might be.
Better response and click through rates; improved times spent on the property listing.
It has been Visitors are likely to stay longer on a web page with video. And the longer a user stays on our website and your listing, the more likely they are to translate into a lead. Video is said to be a whopping 53 times more effective at drawing people in than text alone!
According to leading social media management platform, Hootsuite, 72% of companies who have used video reported an increase in conversion rates while Facebook alone has 800 billion video views daily, with trends showing only an increase in the near future.
HD property video – from 30 sec to 2 mins
By letting buyers experience your home through HD video, we will generate more enquiries and bring your home’s unique story and character to life. We produce high quality, HD video files from 30 seconds to 2 minutes long to catch the best angles of your home. Find out more about our current marketing packs for home sellers here.
Clyde Property is a leading independent, multiple award winning estate and letting agent with almost 30 years’ experience in selling and letting property in Scotland. Just call your local Clyde Property branch today, for friendly, impartial advice on finding your next dream home.
