Dulux Colour of the Year 2023

Each year Dulux announces the Colour of the Year, presenting an exciting shade with advice on how to use it in your home.

This year marks the 20th Anniversary of the Colour of the Year announcement. As one of the UK’s leading paint brands, designers await the announcement to stay on-trend and present a fresh and glowing tone for the coming year.

Over the last few years, especially following the pandemic, we have all realised the importance of connecting to nature and the great outdoors. The colour of the year ‘Wild Wonder’, aims to spark positivity and help us to bring the outside in – helping to give a touch of nature to our homes.

The brand’s global experts across design and colour shape the upcoming trends that trickle down into everything we see in our shops, from soft furnishings to fashion. With 90 years in the industry, it uses its heritage and expertise to create inspiring and accessible tones that we introduce into our homes repeatedly.

What is ‘Wild Wonder’? It’s a glowing, energising ochre tone inspired by harvested crops. It encapsulates summer – especially the golden hour. According to Dulux, ‘wild’ conjures up the freedom of nature and ‘wonder’ to convey the natural magic around us.

The colour works in every room and space in the home, giving a fresh, warm tone. This colour will be seen in our homes and across other areas of our lives over the next year.