Whilst this may seem like a frivolous topic, the power of the senses should never be underestimated. Smell, for one, really does have a significant impact on the way viewers react to your home. Aside from doing a thorough clean to neutralise everyday odours and improve the scent profile of your home, it’s incredibly important to give careful consideration to the way you fragrance your home in preparation for viewings.
The impact of scent on buyer behaviour has been well researched—in both retail and property sales settings—and choosing the right smell is an essential marketing strategy when selling your home.
Best scents for selling your home
Smell has a direct and powerful effect on our moods and perception, even though we may not realise at the time. When you’re selling your home, you want viewers to feel happy, relaxed, and positive. Therefore, using the right scents in your home will put viewers in a good mood and encourage them to stay in your property for longer. If they feel happy from the moment they walk through the front door, they’re more inclined to return and decide to buy.
The following clean, simple scents are ideal choices when selling your home. Choose citrus, green tea, herbs, vanilla or jasmine as the key is to choose subtle smells that are easy to process—scents that sit on the edge of your perception, rather than distracting the central areas of the brain involved in decision-making.
Fragrances to Best Avoid
Scents to avoid include patchouli, chocolate and vanilla blends, baked goods, and anything in the form of potpourri. Whilst these are all popular scents that often trigger positive emotions, they can be distracting.
Another factor to consider is allergies, so it’s best to avoid vases of scented fresh lilies – many people also have a strong dislike of this smell even if they’re not allergic to the pollen.
Finally, avoid synthetically scented products if you can. These tend to create chemical undertones which can impact the way smell is processed. Organic, naturally-scented products are the best choice and produce the most effective results.
Clyde Property is a leading independent, multiple award winning estate and letting agent with 30 years’ experience in selling and letting property in Scotland. Just call your local Clyde Property branch today, for friendly, impartial advice on finding your next dream home.
